Why write and publish a book?

No matter what kind of business you are in, there is no better way to become an instant expert than by publishing a book. Better than any landing page, ad, website, or social channel, it is a powerful tool that will open doors and lead to growth opportunities.

Think about it as a buyer. Let's say you decide to hire a consultant. You interview someone with all the right credentials. They say the right things, you feel a connection, and their pricing seems reasonable. Then, you meet with a second person. They also seem like a solid fit, but at the end of your meeting they hand you an autographed copy of their book. Who are you more likely to hire?

Publishing can help you:

• Increase credibility and demonstrate your expertise. Showcasing your mastery will elevate your      status with potential clients, peers, the media, and others.
• Break through to key prospects. Want to speak with a CEO, a political leader, or some other      unreachable contact? Send them a copy of your book along with a personal note.  
• Generate referrals. Sending your book to those who refer clients or buyers to you keeps you top of mind. 
• Capture media  attention. Tune into any talk show, podcast, or even your local news      program, and you will see authors in the spotlight. Publishing a book makes you a compelling expert.
• Create social content. Once you complete your manuscript, break that material down into an (almost) unlimited supply of posts.
• Generate passive income. You won't get rich writing a book. But in addition to boosting your marketing efforts, you can also create a small but supportive stream of revenue.